Entertainment & Media Update: Aug 9 (5 stories)
Sunday, 9 Aug 2026 Weekly Entertainment & Media GLOBAL
Here is your Weekly summary for Entertainment & Media across the world for Mon 3rd August - Sun 9th August 2026
X has announced the discontinuation of its existing Revenue Sharing program, replacing it with the Original Content Rewards initiative, aimed at better aligning incentives for creators. This shift reflects a broader trend in social media platforms to enhance user engagement and content quality.
In gaming, Take-Two Interactive reports unprecedented preorders for Grand Theft Auto VI, contributing to a surge in its stock value. However, CEO Strauss Zelnick has opted not to disclose specific preorder numbers to avoid misleading investors, highlighting the company's cautious approach amid high expectations.
Meanwhile, Spotify has surpassed 300 million subscribers, marking a 9% increase in the second quarter despite recent price hikes. This growth underscores the platform's resilience and appeal in a competitive streaming market.
In regulatory news, the FCC has voted to eliminate the nationwide cap on local TV ownership, allowing broadcasters to reach more households. This decision could reshape the media landscape, potentially leading to increased consolidation and fewer independent voices in local broadcasting.
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GTA VI Preorders Are ‘Unprecedented,’ Take-Two Says
Bloomberg Technology 7 Aug 2026, 5:00pmTake-Two shares climbed after quarterly bookings beat estimates, but investors remain focused on the biggest event in the company’s pipeline, the launch of Grand Theft Auto VI. Bloomberg’s Jason Schreier discusses what Take-Two is calling “unprecedented” preorder demand, why expectations for the game are so high, and what to watch for when Rockstar unveils an extended look at GTA VI gameplay ahead of its November release. He joins Ed Ludlow on "Bloomberg Tech." (Source: Bloomberg)
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Spotify now has over 300M subscribers
TechCrunch 4 Aug 2026, 1:52pmNotably, the company saw its subscriber base swell by 9% in the second quarter despite raising prices in several regions this year.
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Why Take-Two Won’t Share ‘Grand Theft Auto VI’ Pre-Order Numbers
Bloomberg Technology 7 Aug 2026, 5:00pmCEO Strauss Zelnick says he doesn’t want to mislead shareholders
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X replaces ‘misaligned’ revenue sharing program with Original Content Rewards
TechCrunch 8 Aug 2026, 4:34pmX is winding down its existing Revenue Sharing program.
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FCC Removes Nationwide Cap Limiting Local TV Ownership
Bloomberg Technology 7 Aug 2026, 4:55pmThe Federal Communications Commission voted along party lines Thursday to repeal a nationwide audience cap that historically has limited the number of TV-viewing households a single broadcaster could reach. FCC Chairman Brendan Carr led the vote overturning two decades of precedent in favor of a new case-by-case approach and teeing up a legal issue that is almost certainly headed for federal appeals court. Bloomberg's Matthew Schettenhelm joined Bloomberg Intelligence to discuss. (Source: Bloomberg)
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